Take That first sang this song at the 1995 Brit Awards, and it created such a stir that its release date was brought forward and the song was made available to radio stations 6 weeks before its release. This won the 1996 BRIT Award for Best Single and two Ivor Novello Awards.
It sold 350,000 copies in the UK in its first week of release, the highest amount in 10 years, and became Take That's biggest UK seller, selling 959,582 copies. It also hit #1 in many countries abroad and was Take That's only US Top 40 hit.
