Worldwide, this is Madonna's most popular song. In the US, it debuted at #38 and jumped to #1 five weeks later, making it the fastest trip to the top since Michael Jackson's "Bad" in 1987. The song also became a chart-topper in several other countries.
This was the first song by a major artist to be used in a commercial before being released to stores or radio stations. With the cola wars heating up, Pepsi signed Madonna to a $5 million endorsement deal, which included a two-minute commercial that would debut this song. The spot, overseen by Pepsi's ad agency BBDO, was called "Make A Wish," and showed Madonna watching an 8-year-old version of herself and doing some jubilant street dancing.
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